Kathmandu. As the day of Mata Tirtha Aunshi, or Mother’s Day, approaches, the demand for ‘Mother’s Day Gift Boxes’ has increased significantly in Nepal. It is seen that the custom of sending gifts is expanding not only among urban areas but also among Nepalis living abroad.

Targeting this trend, Nepali brand ‘Makkuse’ has transformed traditional sweets into modern and luxury gifting and brought them to the market. According to the company, the demand for such gift boxes is increasing on occasions like Mother’s Day, Kushe Aunshi, Dashain, Tihar, birthdays and anniversaries.

Makkuse’s gift boxes combine traditional Newari sweets with premium packaging and modern design. The company also offers the facility to create customized gifts according to the customer’s preferences, the company said.

Former Miss Nepal Anushka Shrestha is involved in the company’s operations. After returning to Nepal after gaining professional experience abroad, she started this brand with the aim of connecting traditional products with the modern market.

Makkuse has been producing various traditional sweets including Pustakari, Rose Water-Pistachio Gudpak, Mocha Gudpak, Gudpak-Chocolate Fudge Cookies, Oatmeal, Pumpkin Seed Cookies, Oats Gudpak, and more.

The company has stated that with the provision of gift ordering and delivery services through the online platform, it has become easier for Nepalis living abroad to send gifts within Nepal. Orders are also increasing from the US, Australia, Japan, and Europe.

The market for gift boxes and hampers is expanding in Nepal as the trend of buying gifts through digital platforms has increased in recent times. Brands like Makkuse are adding a new dimension to the gifting culture by combining traditional flavors with modern presentations.