Closeup Nepal recently concluded its digital campaign First Move #NajikAau. The campaign aimed to encourage individuals to confidently approach and get closer to those they find attractive. Closeup, an oral care brand, has always aimed to foster confidence in personal relationships. The campaign successfully generated 2500 user-generated content pieces across social media platforms.

The campaign’s theme song, “Najik Aau,” composed and sung by Sushant KC, achieved massive popularity with nearly 2 million views on YouTube and 7.2 million views on other social media platforms within a short span of time. The involvement of numerous influencers further amplified the campaign’s impact, creating a significant buzz.

With the highest video views of 3.7 million, Ms. Nima Yangchen Hyolmo emerged as the first prize winner, receiving Rs. 1 Lakh. Twins Brother secured the second prize with the highest engagement of over 793K and won Rs. 50,000. With the most innovative and creative video, Mr. Justin Bogati, Mr. Kisor Camerbaba, and Ms. Shrutee won the third prize and received a romantic dining experience with their loved ones. Additionally, Mr. Ravi Lama, Ms. Sharmila Magar, Mr. Manjit, Mr. Rakesh, and Mr. Topendra Shahi won consolation prizes for their participation and effort, receiving gift hampers from Closeup.