Biratnagar, November 14, 2025: In line with its vision to make sustainable mobility accessible across Nepal, Proton e.MAS, the electric vehicle brand under Jagdamba Motors Pvt. Ltd., has officially inaugurated its new 3S showroom (Sales, Service & Spares) in Biratnagar, one of the country’s most vibrant commercial hubs.

The new facility marks a significant step in Proton e.MAS’s mission to establish a strong EV network nationwide. Designed to deliver a seamless customer experience, the showroom provides comprehensive sales consultation, expert service support, and genuine spare parts—ensuring convenience and reliability for every Proton e.MAS owner in eastern Nepal.

The inauguration ceremony was graced by Dilli Ram Acharya, president, NADA Koshi, along with local dignitaries, guests, and media representatives. The event featured vehicle deliveries, product displays, and interactive sessions that drew enthusiastic participation from EV enthusiasts and potential customers.

“Biratnagar has always been a dynamic market for innovation and progress,” said Mr. Raju Bhetwaal, Senior Vice President of Jagdamba Motors. “With this new 3S showroom, we are bringing our complete ecosystem of electric mobility to the eastern region—offering customers unmatched service, technology, and value.”

The opening of the Biratnagar showroom highlights Proton e.MAS’s ongoing expansion strategy, aimed at ensuring every major city in Nepal has access to its premium range of electric vehicles and professional after-sales care.
With a growing footprint from east to west, Proton e.MAS continues to drive its mission forward—empowering Nepali families to embrace cleaner, smarter, and more sustainable mobility.