CG Electronics
IME Life
NIMB

Prabhu Bank Launches Bhaitika Cashback Offer to Promote Digital Gifting This Tihar

NIMB
Himalayan Bank

Kathmandu, October 21, 2025 — As Nepal celebrates the vibrant Festival of Lights, Prabhu Bank Limited has introduced a special Tihar Cashback Offer designed to blend cultural tradition with digital convenience.

Under the Prabhu Bank Bhaitika Offer, customers who send money to their sisters through Fonepay Direct using the remark “UPAHAR” via the bank’s mobile app will automatically enter a lucky draw to win Rs. 500 cashback. A total of 25 winners will be rewarded, adding festive excitement while promoting secure, cashless gifting.

Bhaitika, the final and most sentimental day of Tihar, honors the sacred bond between brothers and sisters. Traditionally marked by the exchange of blessings and gifts, the move to digital Dakshina reflects Nepal’s growing embrace of digital payments. Through this campaign, Prabhu Bank is making it easier for families separated by distance to uphold the spirit of Bhaitika with the convenience of instant transfers.

By aligning the offer with a major national festival, the bank aims to accelerate digital banking adoption and boost Fonepay Direct transactions, supporting Nepal’s ongoing shift toward a cashless economy. The initiative underscores how digital banking can complement, rather than replace, deeply rooted traditions — transforming the act of giving into a modern, seamless experience.

 

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